Which On-Page SEO Factors Will Affect Your Ranking In 2020?
One of the most used acronyms amongst internet marketers and webmasters is SEO. Several budding business owners often wonder how effective SEO is to their brand.
New digital marketing channels have been emerging lately. They are crucial for attracting targeted traffic to your site. Truth be told, investing in a robust on-page SEO strategy isn’t a waste of resources. You will be generating quality leads and boost conversion over time.
SEO experts often encourage fast site speed and the use of carefully strategized keywords to attract customers and improve ranking.
2020 is another year to come on strong in the digital marketing landscape and reach your business goals. There are different recommendations on how to nail on-page SEO out there, but they can be overwhelming for many business owners.
If you own a website, we have decided to shed more light on which on-page SEO factors that will affect your ranking in 2020. This quick read might be all you need to shatter the glass ceilings in the coming year.
1. URL length
It’s glaring that sites with short URLs tend to rank better than those with long ones. A short URL is expected to have an average of 15-17 characters.
Given this, it’s a must to pay attention to the URL length so that you can stay on top of your SEO game.
2. Your primary keyword in the URL
According to John Mueller from Google, “it isn’t worth the effort trying to restructure a site to include keywords in the URL. But it is recommendable.
His two reasons for this recommendation were as follows:
- When your link is shared with keywords in it, internet users can easily discover what your site is about at a glance. This can improve referrals to your site and hence rankings.
- With the exact keywords in your URL, it would be duplicated in any anchor text of backlinks to your blog. The more this happens, the better your blog is going to rank on Google.
The bottom line is to rely on keywords that are relevant to the topic in the URL and other areas.
3. Placing keywords in headlines (H1 tags)
Adding some keywords in your headers tags could go a long way to offer a better experience for your visitors.
Users often scan texts and do map out reading when useful headings pop up in SERPs. These headings can pique their interest and hold them down onto your website longer than they want to.
Remember to maximize H2 and H3 tags so that your content will have a logical flow. This can improve readability, thereby boosting your website’s dwell time.
4. Linking to authoritative websites
External links make your site rank higher than those without them. Without mincing words, a site that has external links from an authoritative blog with a 70+ domain rating can improve user experience and lead to a higher ranking for your site.
5. Internal links
Internal links are powerful to ranking. If you want to rank a particular page, ensure there are links internally leading to it. This will motivate online visitors to spend more time on your site and get enough information. Consider linking to the pages that are already ranking well.
Make sure that you select the perfect anchor text to highlight the purpose of the page and improve readability.
6. Content audit
It’s essential to craft new content, but you also need to audit the existing content on your website. Conducting a content audit comes with different perks. It will reveal the content that needs updating and the formats that resonate well with your target audience.
Besides, you will know whether you’re achieving your content marketing and overall business goals.
7. Create amazing content
Rolling out amazing content consistently plays a major role in website ranking. It will make it easier for search engine crawlers to easily rank your pages. Apart from that, online visitors can be encouraged to share their content without any hesitation.
On-page SEO isn’t meant for the text-based content on your site alone. You should also optimize other forms such as videos and images.
Try to avoid sharing duplicate content because readers can detect this unlike some years ago. The length of your content is about the second most important on-page SEO influencer. The recommended word count, which is often ranked by Google, is around 800 words.
Although long-form content is the rave of the moment, your contents don’t have to be very long once you cover the areas that matter. Providing answers to likely questions from your prospects or repurposing old content also works.
Modifiers are other elements that influence your on-page SEO. Some top modifiers include buy, best, and top.
8. Website loading speed
Page speed is another important ranking factor, especially for mobile searches. If your website loads slowly, you’re bound to have increasing bounce rates and lesser traffic. This would mean that your website is less useful to users and would drop in Google rankings.
A study from Google shows that bounce rates increase by 32% as a page load speed goes from 1 to 3 seconds. This will not only take a toll on Google ranking but revenue. Since you want to have a fast loading site, be determined to satisfy user intent. There are several materials online discussing how to improve page load speed.
9. Title tags
Web pages with appropriate title tags give online visitors a clue of the subject matter. One of the reasons why the title tag is sometimes ignored is that it doesn’t affect organic ranking directly. However, duplicate or inexistent title tags can hurt your ranking.
You can include modifier keywords with high search volume and low keyword difficulty score. It’s not too late to optimize titles of pages that are not performing well.
These factors will help you to create a robust SEO strategy for reaching your digital marketing goals and earning more revenue. To stay ahead in online marketing, you must be up and doing. As you prepare for 2020, maintain a user-friendly website that’s responsive across different devices.