Graphic Design Basics which everybody Need To Know About
Graphic design, simply put, is the meeting point between aesthetics and communication.
Employing a range of media and elements, graphic design puts emphasis on visual communication to convey a message.
While a campaign of any nature has different components, graphic design can well mean the difference between a second look and the trash bin. Have you ever pondered on what it takes to become a graphic designer? A holistic approach to designing will help you have the edge over the competition.
We will look at learning the fundamentals, navigating the tools, and developing great style.
1. Starting Out
To thrive as a graphic designer, you must be willing to embrace skills that go beyond your typical designer’s professional expertise. While talent and knowledge are undoubtedly important, in the design world, they can only take you so far.
Before getting into the tools, concepts, and design elements, here are a few critical tips for anyone interested in becoming a truly great graphic designer.
Never Stop Learning
Like all other skills out there, the only way you become a better designer is by practicing your craft. Learning includes always stepping outside your comfort zone and trying new things, using modern tools, or even taking on new forms of work. Complacency will limit your growth as a designer.
Do not be afraid to experiment and try new things. Don’t let the thinking that you do not have all the knowledge limit you. Long term success in the design world takes time and practice.
Understand your tools
Modern graphic design requires the mastery of computer and design programs. Adobe Illustrator and Photoshop are some of the most common and popular applications for graphic designers. Whichever tool or resource you may use, make sure it works for you.
Of more crucial importance is that you learn to utilize the full potential of your software of choice. You could do this by taking study courses, checking out online design communities, or even watching video tutorials. Those are all great ways to learn less common software functions better.
Go the extra mile
Graphic design is what you are about, but success in the industry often means doing more than the basics. For example, a product or model you create may need accompanying web content. Other times, you may be called upon to build an accompanying infographic for a client.
Learning to do more as a creative will not only help you get far but will also make you more sought after in the industry. Marrying modern technology and art is what is trending lately, and any aspiring graphic designer should take note of this.
As is the case in most professional fields, the world today is a much different place. The ability to manipulate modern technology in keeping with emerging trends puts you in good stead. A graphic designer willing to do extra for his or her clients becomes a great asset.
2. The Concepts
Getting to the expert level takes experience and putting in the work through many different projects. For a budding graphic designer, it may appear quite daunting. Learning to have an eye for layout, composition, and color need not be as difficult as it may seem.
Whether your design brief is big or small, on or offline, for a billboard or a business card, it is essential to understand the basic concepts listed below. The impact of your designs depends on them.
Choosing a visually attractive color palette is the key to the success of your design. Color can be the difference between your message hitting home or completely lost on your intended audience. We Colors evoke emotions and this, in turn, makes them a persuasive communication and marketing tool
Correct use of color can draw quickly, grab the attention of a person, and set the tone for their interaction with a brand. Color has the power of persuasion. It can change moods, alter our perception of things, and even change our attitudes.
Similar to the effect of color, fonts too have the power to create a mood. Picking the right fonts can take your design from bland to brilliant. Typically, one or two contrasting typefaces that can be complementary to each other will suffice.
One great idea is to employ various styles from a single font. Be sure to pick a typeface that contains many styles and options. There are numerous typeface options to choose from, so it is essential to settle on the appropriate ones. Improper font usage can make your message difficult to read by creating confusion and loss of cohesion.
Contrast and Alignment
Contrast isn’t only applicable to font families and styles. If everything in your design is the same, it lacks contrast – and that’s a recipe for boring. Distinction is the state of being strikingly different from something else. You can create variation in many different ways using size, fonts, color, etc. Having contrast in your design also helps emphasize the essential details or elements of your design.
Contrast can is achievable by the usage of bold or italic fonts, upper case and lower case lettering, contrasting backgrounds to images, among others. Even the complimentary usage of coloring can achieve a desirable contrast effect.
Of equal importance is the alignment of the elements within any design. Every single design program out there comes with a set of alignment tools for this purpose. Aligning components ensures a tidy look and eliminates messy, haphazard, and chaotic looking design work.
Alignment may be one of the most basic design elements but is no less critical. A crucial principle of design,proper alignment creates order, professionalism, and makes any design easier on the eye.
Designing is a creative art, and graphic design is a field where you will need the perfect combination of tech and creativity. Whether you are a freelancer, work in an agency or corporate design department, knowing how to collect and interpret information on design needs is crucial.
If you want to make a success out of your graphic designing career, you will need to learn, adapt, and evolve continually. Happy designing.