5 Clever Digital Marketing Hacks that Will Increase Your Leads in 2020
Are you struggling to increase leads with your digital marketing efforts in 2020?
Do not worry. You are not alone and have great opportunities to succeed. The majority of businesses that invest a lot of time and money out there do not know how to attract visitors successfully and are facing the same dilemma. Besides, the current global health crisis has shaken every sector of the global economy, which means many people are back to the drawing board. However, with these digital marketing hacks, you can overcome with ease.
Learn to grow your digital marketing in 2020 and increase your traffic by 206% by following the tried-and-tested strategies. The best part of it all is that you will be able to:
- Attract your targeted audience
- Increase your conversion rate
- Encourage repeat sales
- Build a credible brand image
With an effective digital marketing strategy, your brand will stand out on the marketplace. So, we can get down to the digital marketing hacks that you need in 2020 to increase your sales and stay ahead of your business rivals despite the current difficulties.
1. Leverage Video Marketing
The majority of people value the various forms of video more than any other media today. Statistics show that 83% of video marketers in 2020 are pleased with how it helps them to increase leads. If you would like to prove this, check your Facebook feed. You can see that the number of people engaging with video posts is outstandingly high.
If you want to boost your digital marketing efforts, instead of creating a 5000-words product review, you can opt for a short video that presents the essential product features as well as a relevant buyer guide. You can use the same trick to produce various types of content that guide your leads throughout the buying journey.
Four times as many of your potential clients are willing to watch your videos quality videos about your products than read about them.
Creating videos is not all, though. To be above your competitors who are also using this tactic, ask the visitors to provide their information first. This way, you are able to follow up those who fail to watch the video from the beginning to the end and substantially increase your leads.
Other crucial ways to make your video more successful than others are:
- Include simple call-to-action messages
- Create content that addresses real needs
- Talk to the viewer directly
2. Implement Efficient Referral Program
Start by creating a database of satisfied customers who may be ready to be your brand ambassadors.
Some of your leads cannot convert because they do not personally know you. The many online swindles that some of these people have directly or directly fallen victim to in the past years make the trust issue a significant issue today.
Presently, close to 92% of consumers trust recommendations that come from reliable sources. Besides, approximately 83% of your happy and loyal customers show interest in recommending to your business their friends, loved ones, and acquaintances.
These figures are promising, and you have a reason to take advantage of your loyal customers to increase your leads now.
3. Create Useful Gated Content
The best form of gated content provides useful and relevant resources to your prospects. Successful digital marketers are now creating free ebooks, whitepapers, and more to gain the trust of their audience.
When your visitors believe that you care and see you as an expert in your industry, they stop to consider you as the stranger that wants their hard-earned money.
To achieve your lead generation goals using this tactic, remember to follow these tips:
- Provide useful, believable, and compelling content that can compel the reader to volunteer personal information
- Ensure your audience understands how your offers are helpful to them
- Incorporate visuals
- Ask for few and basic personal information
What can you do if you lack the required skills to create this type of content? It is simple. Hire a competent content creation agency to do all the hard work on your behalf. Remember, no other digital marketing hacks can work if you fail to earn the trust of your audience.
4. Embrace Influencer Marketing
We have already established that the majority of consumers trust the recommendations of the people that they trust. But you cannot rely on their families and friends only if you want to achieve the top results during these challenging times. Use a face or a name that they are familiar with as well to get much better results.
This option can be more effective than referral programs if you choose the right influencer. If you are running a top fashion business, you can select celebrities with a huge following that value fashion, and their audiences love them for that. This way, you are able to win a large chunk of their fans within a short period.
If you are now wondering how to identify the ideal influencers, remember that you can make use of the right growth hacking tools, such as Kred, Followerwonk, and Brandwatch, and get the best one at the comfort of your home or office.
5. Optimize Your Landing Pages
Why are you working hard to increase your leads? The real reason is that you want to increase your revenue. If you follow all the above tips and attract more visitors than ever but fail to see the results, you give you. After all, the over 11,250 ads that the average internet user gets served per month means they have numerous alternatives. To avoid the bad experience, as an expert marketer, you need to create the landing pages that best suit the expectations of your targeted audience.
Once your visitors click the link to your site, where they land can mean the difference between your business success and failure. The quality and value of your landing page give them to the overall impression of what your brand represents. That is enough for them to decide to move on to the next step and engage with you or flee for their dear lives or money.
Do not forget that perception is the reality in marketing. You have all the reasons to optimize the call-to-action, messaging, content on this page. In addition, you should maintain the same responsive and informative brand voice that you use on your ads and blogs across all your platforms, including on this first-impression page.
These digital marketing hacks are trending right now. If applicable, use all of them today. However, as you consider that, bear in mind that this marketing game is not a sprint, but a marathon. Focus on industry trends and never stop testing your various marketing tools. By doing this, you increase your chances of achieving your marketing goals in 2020 and beyond.