10 Elements of a Highly Effective On-Page SEO

Successful small businesses often focus on online strategies to reach their target customers and increase sales. SEO is the key to making your website to be more visible and rank higher in the SERP (search engine result pages).

You can’t just launch a website and expect revenue to start rolling in automatically. It’s best to optimize your website for your customers and the search engines. 

Implementing on-page SEO tactics can help your business to grow at a faster pace and beat the competition. It revolves around optimizing your content and technical SEO. Once you get on-page SEO right, search engine bots will be able to understand your pages better. Here are the 10 elements of on-page SEO you should prioritize as you develop your digital marketing strategy.

  1. Mobile-friendliness

    Over half of search traffic can be traced to mobile devices and the number will keep growing. In case you’re unsure about the mobile-friendliness of your website, maximize Google’s mobile-friendly tool. The next thing is to get solutions to any issue that is revealed.

    Brands that use responsive designs tend to provide a seamless experience for their customers regardless of their device or screen size.

  2. Keywords

    It’s daunting to have a successful SEO campaign if the right keywords are missing. Make sure that your title tag, headings, alt tag, meta description, and URLs include relevant keywords. Don’t neglect user intent when conducting keyword research.

    Find a way to use a short URL even if you’re incorporating keywords. Including keywords in your alt tags is a sure way to make images show up in searches. This can increase your ranking in no time.

  3. Content

    The importance of carrying out keyword research before creating a content marketing strategy can’t be underscored. It will help you to come up with relevant and useful content for your target audience. You will no longer need to brainstorm about the next content to share.

    Although short-form content can go a long way, the demand for long-form content is rising. It can boost your chances of being noticed by search engines. Apart from that, you can be recognized as an authority if you maintain consistency. Publishing duplicate content or spinning content won’t cut it because the search engines will know. Try to always include text even if your content is in other formats like video or infographic.

  4. Page loading speed

    Without mincing words, speed is still among the top SEO ranking factors. It can help you retain prospective customers and boost your conversion rate. Most of the time, a higher bounce rate is a result of slow page speed.

    There is nothing wrong with giving your users a reason to stay longer on your site so that you can rank higher. Get tools to assess your website loading time. Some of these tools can even proffer solutions.

  5. Links

    One of the steps that search engine spiders will take when they arrive at your site is exploring both the internal and external links. Adopting sound link building techniques can train them to visit your important pages.

    Asides that, there is a better chance that online visitors will spend more time on your site, thereby reducing bounce rate. Endeavor to link to authority websites in your industry. Remember that quality is far more important than quantity to establish trust.

  6. Optimized URLs

    Get into the mind of your prospective customers so that you can create URLs that are click-worthy. The rule of thumb is that your URL should not exceed 255 characters. You can include the right keywords and still make it short. Leverage categories or add a breadcrumb menu to optimize your URL structure.

  7. Social media

    Social media can serve as an inexpensive tool to drive immense traffic to your website. You have no excuse for not embedding social media share buttons on your website. It’s a basic requirement for any brand that wants to be taken seriously in the digital space.

    Your customers expect you to have a presence whether you’re a fan of social media or not. Hiring a social media manager will take the stress of creating content, promoting it and tracking results off your shoulders.

    Your customers are already active on one social media platform or the other. Given this, research the ones that a significant percentage of them use.

  8. Headlines

    Headlines are an important part of a successful SEO strategy. They help to interpret the purpose of each web page to know whether it matches the user query. Adopting one H1 headline for each page can reveal how relevant your content is. It’s advisable to stick to a hierarchal arrangement when using other headings such as H2 and H3. Most business owners and webmasters have discovered that using a CMS (content management system) like WordPress can make the process easier. Focus on readability and ensure that every piece of content on your website is well-formatted.

  9. Visuals

    An effective way to boost your dwell time is to use pictures, videos, graphs or infographics on your website. These elements can help you to present your message in a captivating manner and encourage visitors to take the desired action.

    Such content will likely attract more shares and may go viral in no time. In case the images are not original, try to attribute the source to avoid any legal issue. The bottom line is that any multimedia element you share must align with the surrounding text.

  10. Page title/meta description

    Your page title is one of the things that search engine bots will notice when they get to your pages. It’s imperative to create a great title for each page so that both search engines and users will have a clear understanding. Succinct titles with the right keywords work best. Your page title and meta description should be around 60 and 160 characters respectively. Create meta descriptions that are compelling enough so that you can get more clicks. Avoid relying on auto-generated descriptions because they may fail to convey the perfect message. We’re gradually wrapping up 2019 and it’s ideal to start improving your SEO strategy for the coming year. The only viable way to know if your SEO strategy is successful is by measuring your results, especially in real-time. Working with a reliable SEO agency will give you ample time to focus on your business and deliver impeccable service to your customers.

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