8 Tips for Conducting an Effective SEO Audit
Did you know that 96% of digital marketers find it easier to provide content that is both informative and educational with the use of SEO?
SEO is a tool that business owners of this age can’t afford to ignore, except they are not serious about success in their brands. A properly designed SEO strategy makes a brand visible and generates leads that lead to conversions and profits.
Is SEO still a thing?
SEO is a term used to describe a set of strategies that are employed to drive traffic to a particular business from organic or natural results displayed on search engines.
With the proper SEO strategy on a set of carefully selected keywords, a particular business is bound to become visible and hence acquire more customers.
An improperly carried out SEO campaign means a business will struggle to gain customers as more people search for services with their internet-enabled devices these days.
Does conducting an SEO audit matter?
The importance of carrying out regular SEO audits can’t be underscored. An SEO audit can be done in-house or sent over to a third party. It involves an analysis of your current SEO strategies to ensure that they are producing the expected results or not.
Marketers and business owners that use SEO audit tools will likely find it easier to maintain their website before it becomes overwhelming. An SEO audit will reveal how well your current SEO campaign is going and helps you take immediate action depending on the results.
You will also discover the factors that are slowing down your site’s organic performance and other issues that can make you attract penalties from Google.
Business owners are usually advised to enlist the help of a professional SEO consultant at least once a year. This doesn’t imply that you can’t handle it on your own at other times.
Perhaps, you’ve been wondering about the right approach to carrying out an SEO audit, keep reading this article. Adhere to the tips and tricks you would learn in a moment and you would be doing an effective SEO audit on your own.
Do a site crawl
Site crawling bares the situation of your business SEO strategies and makes it easy to identify problems. There are various tools for site crawling. The key is filling in the URL you intend to crawl and the tool does the rest.
After site crawling, you should be able to identify on-page anomalies, bounce rates, page views, etc all of which will provide a more calibrated insight into the site’s condition.
Optimizing pages for the right keywords will ensure that they appear prominently in organic search results. Confirm that the keywords you choose revolve around user intent.
It’s ideal to include target keywords in the H1 and H2 headings, URL, meta title, and meta description. Remember to add them to the body of the content whether you’re creating it from scratch or updating existing pages. Try to place keywords strategically instead of engaging in keyword stuffing.
Check your website’s structure
Your site is supposed to be structured in a way that your visitors can find useful results in fewer clicks. The structure of your website affects its ranking on SERP. Given this, your website’s structure must be clear, organized, and logical.
Test your website speed
If your site does not load fast, you would lose your place in the SERP results and experience skyrocketing bounce rates. The whole site, as well as web pages, must load fast both on PC and smartphones.
Testing your site speed helps to uncover any element that may be causing slow loading and gives a clear vision of what part of the strategy should be improved.
Assess your site’s content
Google also rates your site depending on the uniqueness and usefulness of the contents to visitors. There are several tools to help you check how your content keywords are performing and the results can be adjusted to produce great results in your SEO strategy.
Inspect your site for errors
Most errors occur as a result of broken links and images on your site. The structure of your site tend to change, so some errors are inevitable. Although they may not lead to a penalty or ban right away, they can affect your internal linking structure and overall user experience.
Take advantage of audit tools to discover error 404 errors and fix them on time.
Tags or labels will indicate the key components of different pages on your website. If your tags are too long, search engines might truncate them. A tag ought to be concise and short.
Pages should be labeled with a conical tag, which will solve content duplication and organize the posts for crawling.
Audit the backlinks
Search engines attach value to your website based on the number of third-party sites that link to yours. More backlinks show more relevance to internet users. These days, backlinks do not affect site SEO due to quantity, rather quality.
It means that if your site links many dubious sites, search engines might blacklist it. There are also other tools for searching for your backlinks and determining the one that is quality.
Selecting the right SEO audit tools
There are several SEO audit tools online and they are relatively easy to use. It should be noted that some are exclusive to certain niches. Investing in the best SEO audit tools is a wise decision for your business.
These tools will come in handy for discovering both on-page and off-page SEO issues. The good thing is that they are cost-effective and you can expect amazing results.
There isn’t a one size fit all approach to conducting a successful SEO audit. However, an SEO expert will consider several factors before developing a strategy that is perfect for your site.
After auditing, it’s imperative to spring into action, whether you are getting the required results or not. While there is always room for improvement, there are quick fixes that can improve your SEO, and bring huge traffic and consequentially, profit to your business.