How to Reach Your SEO Goals for 2020
Now that 2019 is winding down, several business owners and digital marketers have put goals in place for the coming year. The effort you need to apply to achieve your goals surpasses the one required to create them.
It’s imperative to have a clear road map that will help you to improve user experience. Without mincing words, SEO is embedded in other parts of digital marketing. Your SEO goals must be specific, measurable, actionable, realistic, and timelined.
In a nutshell, make sure you design SMART SEO goals. Many business owners often fail to evaluate their brand and digital marketing goals before taking this step. Your SEO goals must align with your overall business objectives to achieve impressive results.
Let’s delve deeper as we look at some of the surefire ways to crush both short and long term goals.
Have a distinct target
Some brands want to leverage SEO to rank higher while others are anticipating qualified leads. You and your team should have a clear picture of the goal you want to achieve early on.
Avoid setting unrealistic goals because money and other resources will likely end up down the drain. It’s high time to go back to the drawing board if you can’t confidently point out the SEO goals you intend to achieve for the coming year.
Consider carrying out an SEO audit to discover the flaws and strengths of your SEO strategy. The insights gained from the audit can help you to design a foolproof SEO plan for 2020.
Define your yardsticks
It’s risky to create goals without having clear yardsticks for measuring success. A lot of small business owners still struggle in this area. Setting metrics doesn’t imply you should design a new SEO strategy from scratch.
You can still make a few changes to the existing one and achieve results. Try to understand your customers and the type of effort you need to invest before you can reach your marketing goals.
Never underestimate the power of using the right keywords
As you design your SEO goals, take advantage of the way your brand ranks for certain keywords. This is the key to getting a competitive benchmark from both direct and indirect competitors. You will find it easier to unravel the best way to reach your customers through content and relying on the right keywords.
Another benefit of taking this approach is that you can employ different ethical SEO tactics when optimizing your website and get faster results.
Keep an eye on your marketing analytics platforms to find out the exact keywords you’re ranking for compared to your competitors. The next thing is to put the keywords in different categories so that you can come up with a strategy for beating the competition.
Analyze your conversion rates
The importance of conversion rates can’t be underscored when establishing benchmarks for SEO. You should develop a keen interest in how an SEO marketing agency will help you to convert visitors to leads before the end of any campaign.
Analyzing your conversion rate is an effective way to identify how qualified your leads are. It’s advisable to invest in content marketing so that you can guide your prospects through the entire sales cycle. This can help you to rank higher or even appear in featured snippets.
Develop an action plan
The popular saying that “what you give in is what you get” is also applicable to SEO. Goals usually look perfect in writing until its time to execute them. There are necessary steps you’re required to take before you can reach your SEO target.
Focusing on your leads, traffic, and customers can propel you in the right direction to reach your SEO goals. Here are the six important areas you need to improve at this stage:
- Customer quality
- Traffic volume
- Customer volume
- Lead quality
- Lead volume
- Traffic quality.
Your SEO plan should revolve around the available resources, benchmarks, competition, and search demand. The seasonality of your category must be put into consideration too.
Business owners are often advised to expand their digital footprint at this age. Some of the effective ways to do that include creating original content consistently. Endeavor to take a look at your traffic quality as you make changes to the content on your website.
Apart from that, you can expand your SEO footprint by establishing your presence on third party websites. This is also known as share-of-voice analysis. Completing your profile and building review tend to work best.
Boosting the CTR of SERPs
Poor reviews from third-party websites and weak meta tags are some of the factors why a brand may encounter low CTR. This can be frustrating especially if it’s in well-ranked branded SERPs.
Searching for your brand name can help you discover why online visitors are clicking on your competitor’s SERPs instead of yours. The best solution is to invest in a solid reviewing building program. It’s ideal to acknowledge your customers each time they drop a review.
At times, providing useful content, top-notch customer service, and excellent products won’t have the power to convince them. Most people won’t convert to loyal customers if you don’t provide an awesome UX.
This will enable you to mitigate the risk of rank loss as you drive traffic to your website. Unresolved technical issues can hinder your SEO efforts. This is the reason why you should always find a lasting solution to them immediately.
Caving into unnecessary pressure from competitors can prevent you from reaching your SEO efforts on time.
SEO is a cost-effective tool to boost your visibility and win qualified leads. The percentage of customers that visit brick-and-mortar stores to ask for information has reduced significantly. They can easily find any information about a brand – thanks to SEO. Always have in mind that you can’t expect to quickly make significant SEO contributions to your overall marketing goal with zero budget. However, following the latest trends and maintaining consistency can keep you on top of your game for the next 12 months.